An integrated approach towards revenue management
نویسندگان
چکیده
منابع مشابه
AN INTEGRATED APPROACH TOWARDS REVENUE MANAGEMENT Forthcoming in the Journal of Revenue & Pricing Management
This paper argues that advanced demand exhibit three characteristics – that of being probabilistic, stochastic and deterministic. Deterministic demand results in revenue management practices being cross-functional. The paper proposes a new revenue management system that integrates four decision sets of the firm: the value set, the segmentation set, the sensitivity set and the forecasting set. A...
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ژورنال
عنوان ژورنال: Journal of Revenue and Pricing Management
سال: 2008
ISSN: 1476-6930,1477-657X
DOI: 10.1057/rpm.2008.10